heyplanoo reads your website and, if you like, your brand manual, runs a short interview with you and writes a draft of your playbook from it. Posts are only created once you approve it.
Positioning, tone of voice, colours and logo
Pillars, the topics you talk about regularly
A block list with standard topics and your own taboos
Every change saved as a new version with a log
heyplanoo · Playbook
Version 3Approved
Positioning
IT support for medical practices and law firms, personal and free of jargon.
Tone of voice
formalcasual
factualemotional
restrainedpromotional
Colours
Pillars
TipsInsightsTeamOffers
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Design
Five templates, one feed that fits together
A feed looks designed because it repeats a system. heyplanoo works with fixed templates in your colours, with your logo. The AI fills the slots, the layout stays.
Statement, number, quote, motif and announcement
Create your own templates
Take templates straight from your brand manual
Logo versions and brand colours from the playbook
heyplanoo · Templates
Statement
40hrsNumber
“Support teamQuote
Motif
14/03Announcement
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Create
The picture workshop: change it with the mouse
Not quite right? You move text and logo, add layers or take them out. One sentence is enough to have the picture changed, and you get earlier versions back with one click.
Move, add and remove layers
Use your own photos, confirming you hold the rights
Change a picture by instruction, the AI label stays
Restore up to ten versions
heyplanoo · Picture workshop
TextLogoPhotoInstruction
Spring check for your networkLOGOEXAMPLE
Drag to moveVersion 2 of 3
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Approve
Nothing goes out unless you want it to
Every post runs through a fixed chain: draft, review, approved, scheduled, published. It only counts as published once the platform has confirmed it.
Approval by a person, always
At most three posts a day per brand
Emergency stop per brand, halts everything scheduled at once
You schedule picture posts for Instagram and Facebook or post right away. heyplanoo checks daily whether your posts are still on the platform and takes them down if you want.
Picture posts, scheduled or right away
Take posts down on the platform
Daily check with Instagram and Facebook
Carousels, stories and reels follow during the beta.
heyplanoo · Calendar
Mon09:00Tip of the week
Tue12:30Team insight
Wed08:15Spring check
Thu17:00Trade fair announcement
Fri10:00Number of the month
DraftIn reviewScheduledPublished
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Campaigns
Occasions and campaigns, without the chaos
Occasions dress your posts for a period of time, for Christmas or summer for example, without replacing your brand. Campaigns put several posts with one goal in a fixed order.
Standard occasions: Christmas, New Year, Easter, summer, autumn
Your own occasions such as an anniversary, a trade fair or a product launch
Campaigns with a goal, a time window and posts
Progress always in view
heyplanoo · Campaign
Season start
Goal: bookings for the spring check
1Announcement
2Tip 1
3Tip 2
4Number of the month
5Reminder
2 of 5 published
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Team
Roles, security and your data
Several brands and clients stay cleanly separated. Everyone gets the role they need, and sign-in is secured with two factors.
Roles: Admin, Editor, Approver, Read only
Two-factor sign-in for everyone
EU or US region per customer
Data export at any time, deletion on request
heyplanoo · Agency account
Client ABrand NorthBrand South
Client BMain brand
Client CShopWorkshopAcademy
Roles
AdminEditorApproverRead only
Support access only with time-limited permission, every access in the log
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Coming during the beta
Carousels
Several pictures in one post, for Instagram and Facebook.
Stories
Stories for Instagram and Facebook.
Reels
Short videos for Instagram and Facebook.
Hey!
Hey! heyplanoo is in beta. We are taking on the first companies now.